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Now that I've joined Streetbank, I've posted my aspirations on that site as follows:
A co-director of Freelending CIC, keen to engage with people who link lending up to a bigger vision for society and want to plan what comes beyond the current incarnations of lending sites such as the .coms: streetbank, ecomodo, ecobees, letsallshare and the .orgs: freelender, justfortheloveofit etc
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Love your work and would like to help (there is so much room to make sharing startups but a few fundamental rules to building a cumulative mass that is needed to survive:)! eg any person/org can run as a Charity and BENEFIT from this http://www.TRAIDmark.org explains how/why:)
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If you read Rachel Botsman's "Collaborative Consumption; what's mine is yours", then you'll get a sense of how building a critical mass fits with 3 other key factors. The marketign approach I like combines (local) celebrity endorsement with groundwork that produces sign-ups. How the later is done is with what I call cross-pollinators or 'Ecobees'. "Ecobees.com is a great website; I now use the word ecobee to mean a cross polinator; someone who connects a problem with a solution in a way that benefits the environment; particularly in relation to encouraging sharing by going door to door asking what people want from their neighbours and what they are offering their neighbours.
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